3rd Block - Marketing Principles-S1 Assignments

There should be at least 3 individual items, posted with a Google doc explaining each attached.

This is an individual project. Should you need a printed copy, feel free to print it out.


Cereal Project Rubric - Each Item is Worth 10 points
  _____ Name of Cereal is appealing and is available for use.
 _____ Target Market is segmented by demographics, geographics, psychographics, and behavorial choices.
_____ Customer Profile is included.
____ Product features are listed and designed to meet the needs/wants of customers.
_____ Slogan and logo are creative and original.
 _____ Packaging design is innovative, original, and meets the needs of customers.
 _____ Promotional Mix includes various media and should reach target market.


                        _____
Price is reflective of market research and branding strategy.


                        _____
Power Point is creative and proofed for grammatical/spelling mistakes.


                        _____
Cereal Box is created and used as a visual aid during the presentation.

Read document for instructions.

Print out this sheet and cut in half with a neighbor. Complete and turn in to the tray.

Click the link below to read the articles on mark-ups. Type a one-page summary on your thoughts after reading the articles. Cite specific examples that influenced your thoughts and feelings.

Peer-to-Peer Assistance: After writing your first summary, read it to your neighbor. Neighbors should make sure that summaries are complete and include specific examples from the text.

Article One: 37 Products With Crazy-High Markups: http://www.businessinsider.com/products-high-markups-2014-7

Article Two: The Nine Everyday Products with the Biggest Markups http://www.wisebread.com/the-9-everyday-products-with-the-biggest-markups

Article Three: 8 Products With the Highest Price Markups – How to Avoid Them http://www.moneycrashers.com/products-highest-price-markups-avoid/


Article Four: 20 Products With Giant Markups http://finance.yahoo.com/news/20-products-giant-markups-115730856.html

Research - What are the most famous products to ever be featured on shark tank? Worst products to ever be featured? Conduct Marketing Research to find the answer. Select FIVE PRODUCTS of your choice and answer the questions below. Your products should not be exactly like your neighbors! 


On a google document, use the 4Ps questions (in your journals) to answer the following prompts:


0- Name of your Product and the Season and Episode your Product was aired. (5 pts)
1- Up to 5 Sentences on Product Research (10 pts)
2- Up to 5 Sentences on Price Research (10 pts)
3- Up to 5 Sentences on Place Research (10 pts)
4- Up to 5 Sentences on Promotion Research (10 pts)
5- List three potential target markets for your product. (10 pts)
6- Conduct Market Segmentation (like we did for the tent product in class) for EACH of the potential target markets. (10 pts for each segment, total of 30 pts)
7- Provide information on what happened after the product aired on Shark Tank. (5 pts)
8- Were the promotional strategies an example of mass or niche marketing? Explain your answer. (5 pts)
9- Would you be in the target market for this item? Why or why not? (5 pts)

Page 19- gets a tab called segmentation
Back of Page 18-  Segmentation Examples Printed for you (also Attached here.)
Front of Page 19- Market Segmentation Questions and Answers
Back of Page 19- Article Summaries that you Did

Turn in Everything Here

PG 27- Get a sticky note and label it .... Marketing Mix


Cut out an dplace your notes on Marketing Mix on Page 27

Please draw the attached image on the back of your PSM notes.

Discuss/brainstorm with your partners....


1- Create a name that will set you apart from the competition.
2- Who is your competition? Research what makes them so great and tell me.
3- Who is your target market?
4- How will you position yourself from your competitions to the BUY side of the brain.

Please use the Marketing Principles text book to complete the assignment below....

CUSTOMER
PROFILES:
These are general customer profile EXAMPLES. You need to create specific
profiles for your target market.




          1) KIDS (up to 12 years old) – (Generation Z)


                        Watches Trendy Cartoons


                        Enjoys
playing with friends, pizza, birthday parties


                        Reads
Comic Books, Harry Potter, Babysitters Club, etc


 


            2)
TEENAGERS (13 -19) - (Generation Z)


                        Middle/High
School/College


                        Active
in recreational sports


                        Dependent
upon Social Media


                        Watches
Vampire Diaries, Pretty Little Liars


                        Enjoys
music, dancing, shopping, and spending time with friends.


 


            3) YOUNG ADULTS (23 to 33) - (Generation Y)


                        College
/ Career


                        Works
out 3 times a week


                        Active in Social
Media: Twitter, Instagram, Vine


                        Watches Reality
Shows, i.e. Bachelorette, Bachelor, The Voice, Real Housewives


                        Enjoys
music, sporting events, reading, and going out on the weekend


 


            4) GENERATION X (30 to 47)


                        Married
with kids


                        High
School and College graduate


                        Enjoy
Facebook and Instagram


                       Watches: Scandal, Dallas, HGTV, VH1, Reality
Shows


                        Enjoys
music, reading, board games, social events, traveling


 


          5) BABY BOOMERS (48 to 64)


                        College
graduates, over-achievers


                        Married
with 2 kids or more


                        Walks
/ exercises regularly


                        Eats
out 3 times a week, members of the country club, loves to travel


                        Watches Mad Men, Judge Judy, Judge
Mathis, Dateline, News


 


            6) SENIOR ADULTS (65+)


                        Some
college                                       Enjoys
traveling, playing golf, and reading


                        Married
with grandchildren                Watches
the news, 60 Minutes, 20/20

                       Walks
occasionally                              Loves
reading the paper and cutting coupons

Insert the Graphic Organizer given to you on Marketing Functions using tape so you can read it.

Page 26: Niche Marketing -

 https://www.geeksforgeeks.org/difference-between-niche-marketing-and-mass-marketing/

Niche marketing is defined as a marketing strategy that is
proposed to catch moderately numbered buyers in the market. This type of
marketing includes the strategy to target a specified market which means that
the marketer is aware of the group on which he has to target for its product.
The word niche can be defined as a special area of demand for a product or a
service. For example, Wholefoods is a food store the specifically targets
organic food customers. So it is cleared that they want to target the customers
who want organic food. A specific part of consumers is targeted in this type.


A niche market could stand apart from others because of:
Geographic area
Lifestyle
Occasion
Profession
Style
Culture
Activity or habits
Behavior
Demographic
Need
Feature reduction or addition

Copy the chart at the bottom of the page for Niche Marketing.
You will need to do the "Based On" column and the Niche Marketing

Post It Label: Main Marketing Strategies


Page 25 Front+ Back: Mass Marketing 
Notes:  Mass marketing is defined as a marketing strategy in which were the company tries to capture a large audience for its services. They don’t restrict themselves while marketing the product and focuses on capturing the whole customer base. the main objective behind this type of marketing is to find the supreme number of potential customers for their needs. For example, Coca-Cola is a brand that supports mass marketing, the goal of marketing is to capture a large number of users. All the consumers are targeted for this marketing irrespective of the marketing factors.


A number of techniques are used by mass marketers to appeal to the largest audience possible. The shotgun approach, which attempts to reach the audience with advertising on traditional mass media such as television, radio, and the internet, has been widely used and is likely the most familiar technique Advertisements utilizing the shotgun approach present a non-exclusive message that appeals to a broad range of customers. 

Guerrilla marketing is another commonly used tactic in mass market strategies. This strategy aims to produce advertisements that capture the attention of a large market with exciting and memorable messages while engaging consumers in a positive way.

Copy the chart at the bottom of the page for Mass Marketing. You will need to do the "Based On" column and the Mass Marketing Column.

Then read this article: https://www.shapironegotiations.com/market-segmentation-vs-mass-marketing/
and comment a pro and con of mass marketing in your journal.

Read the following article: https://www.indeed.com/career-advice/career-development/marketing-utility
and answer the following questions on page 17 of your journal. Write the Q and the A!



1- What is one of the primary methods marketing teams use to connect with customers?
2- What does utility-driven marketing help marketers decide?
3- In marketing, what does utility refer to?
4- What does a good marketing utility strategy help identify?
5- How do businesses use marketing utility on a product level?
6- What is a value proposition?
7- List and explain the 4 benefits of good utility marketing for businesses.
8- What are the main types of marketing utility?
9- What are the examples for each of the utility listed in the article?
10- Tell me two things you learned from the article.

https://www.youtube.com/watch?v=00y1tUMb5yA&list=PLERGeJGfknBTD-ZH5HJSc_rvpFYnGRBkL&index=2



Watch as many videos that you want,  for THREE products and tell me about it below. (3-5 sentences)

print/glue or draw the attached promotional aspects to the back of page 14

Add the following to your notes on page 14:

A promotion mix is a set of different marketing approaches that marketers develop to optimize promotional efforts and reach a broader audience. The marketer’s task is to find the right promotion mix for a particular brand.

Article:https://sendpulse.com/support/glossary/promotion-mix
Then read the article, and find real-world examples of each of the 5 promotional activities already in your notes. Write down examples in your notes. We will review these in our notes.

Read the article where the attached graphic comes from. Draw/Print the Marketing Research Process and put in your journal on the back of page 9.

Due today via a Google Doc

https://www.youtube.com/watch?v=wvZtTu2ei8o

Watch the YouTube video above. Describe what you see in the video and how it pertains to marketing. We will discuss.

With a partner, design a sweatshirt based on the information provided in class. 


1- View product samples.
2- Choose 3 colors.
3- Design a 1 color or 2 color design.
4- Discuss quantity based on parameters provided in class.
5- Email to [email protected]

Turn in Here

Product Planning aka Product Service Management


Add Notes: 
The first phase in product/service management is the generation of ideas, where people develop new ideas for potential products. Next, the idea must pass through a screening process by higher up managers to decide whether it is realistic for the company, before tested with the customers to attain market research with their reactions towards it. Afterwards, a feasibility analysis takes place to determine whether it can be a benefit to the company's success. Once it is approved, the product undergoes the development process. Then it is introduced to the customers in physical form to test it again. If all goes well, then it is taken to commercialization to become mass produced.

Insert the attached image into your journal. Write:


"The cheaper it is to make a product, the longer the distribution channel."
Examples : Shampoo has a long channel. An airplane has a short channel.

What is Marketing?
It helps connect businesses to their customers 
It provides a means for exchange 
It means to TELL or CONNECT with others .... or your potential customers
All business functions involved in developing, promoting, and distributing products in order to satisfy customers’ needs and wants.

Use the powerpoint attached to create notes in your journal.

Front of page 8: Draw the graphic organizer on slide 7
Pge 9: Slide 8 - MIM or Marketing Research
Pge 10: Slide 9 - Product Planning or PSM
Pge 11: Slide 10 - Distribution
Pge 12:  Slide 11 - Financing 
Pge 13: Slide 12 + 13 - Pricing
Pge 14: Slide 14 - Promotion
Pge 15: Slide 15 - Selling

Draw the attached GO in your notes.

On page 6 of your journal, write the following learning target. Then draw the attached graphic organizer underneath.

I can explain how consumer and business transactions are connected to market segmentation and market share.

Fold your Classmates sheet hamburger style after completing in class. On the front write the quote- "It's not what you know, it's who you know."

Title Your Page --> THINK OUTSIDE THE BOX 

Draw the image below

Write --> YOUR JOB AS A MARKETER IS TO THINK OUTSIDE THE BOX

Envelope glued in Backwards

Glue in the Sally Consumer examples sheet.

Notes for completing tax problems for Goods and Services here. (If you don't have them in this place, it is ok. Go ahead and mark it complete!)

The MARKETING CONCEPT states that it is the purpose of a business to satisfy the NEEDS and WANTs of customers while making a PROFIT!

I can explain the difference between producers, consumers, goods and services. 

Watch this video: https://www.youtube.com/watch?v=6B2wUpJPTu0
Take the notes on the screen of the video on page 4 of your journal.

You should have inserted your graphic organizers here for Goods Services and Ideas

Learning Target: I can research business opportunities that give back to the community.

Check out this link: http://fortune.com/2017/02/09/best-workplaces-giving-back/
Complete your worksheet that asks you to summarize 25 of the best workplaces for giving back to the community.

Glue in your entrepreneurship self assessment hamburger style

Learning Target: I can understand the difference between organizational and consumer transactions.



CONSUMER TRANSACTIONS
If you have ever purchased an ice cream cone, rented a movie or taken a taxi across town, then you’ve completed a consumer transaction. An act like buying a lottery ticket might not actually net any kind of reward, but it still falls in the same category. These transactions are an integral part of an economy. People need products and services, and businesses do their part to fill consumer needs. Consumer transactions serve the purpose of providing people with the products and services they need or want. 

ECommerce is an emerging form of consumer transactions. Beginning in the late 1990s with such pioneers as eBay and Amazon.com, the Internet became a means for consumers to conduct business with companies. By utilizing the Internet, customers are able to find virtually any type of product they need or want. These transactions can be made at any hour of the day and provide consumers with the greatest amount of convenience.

ORGANIZATIONAL TRANSACTIONS
Organizational transactions are financial actions that affect the resources of a company. These can be within the business or business-to-business transactions, business-to-consumer transactions or business-to-government transactions.

Business to business, or B2B, transactions can take place between for-profit organizations or nonprofit organizations. Types of common B2B transactions are buy and sell agreements, commercial leases, sales contracts, real estate transactions and franchise agreements.

Identifying Target Markets

A target market is a particular group of people of which your product is aimed. 
Figure this out before product is made
You should have more than one group of people
Customer, consumer, buyer - all the same thing 
Consumer profiles are helpful to make sure you create the right product. How did the consumer profile influence your t-shirt design?

The consumer profile influences my t-shirt design because it’s something trendy, appealing, and involves their college.Why is identifying your Consumer Profile important to becoming an entrepreneur?
Identifying my consumer profile is important to becoming an entrepreneur because it provides a clear picture of the type of people/ business you are planning to serve.

On page 22 of your journal.... write the pros on one side, and the cons on the other.

Turn in a screenshot of Lesson 3 and 4 quiz grades in Everfi.com here!

Complete Lessons (Modules) 3 and 4 in Everfi. There are NO notes…. Only quiz grades!

Label the sticky note given to you - "Entrepreneurship" and put it in your journals.

Learning Targets:
I can define and discuss the characteristics required of a successful entrepreneur.
 
Go to the following web page: https://www.indeed.com/career-advice/finding-a-job/entrepreneur-characteristics

There are 15 characteristics of successful entrepreneurs. On page 20 +21 of your journal write down each characteristic from the website, define it according to the website, give an example according to the website and DRAW an illustration for each word beside the information.

Due Today
-I have reviewed Streams from 9/7 until 9/10 and completed all work/info for my journal.

-I have reviewed Streams from 8/30 until 9/2 and completed all work/info for my journal.

Students will be re-entering class after a two week distance learning experience. Today, I will check in with each student, and as a class, we will review work completed over the last two weeks using Google Classroom as a guide.

All Learning Targets for the last two weeks will be discussed. Students will be allowed make-up time in class and peer/teacher assistance. 

As a summarizer, we will get our Google Classroom caught up and identify missing assignments. Teacher will update the gradebook in class as needed.


Type your name below to show that you read this. Questions? Add them after your name.

1- Use the links below to read about current successful entrepreneurs. 
2- Pick 5 of them. (At least one woman and at least one person of color.)
3- Create a Google Slides presentation that includes two photos of the person (5 pts), three interesting facts about the person (5 pts), their net worth (5 pts), and a fun trivia question about them for the class (5 pts). 


This is due tomorrow. 


Links: 
https://www.entrepreneur.com/slideshow/309108
https://www.bizain.com/top-10-richest-entrepreneurs-list/

https://businessconnectindia.in/top-10-most-influential-and-successful-woman-entrepreneurs/

https://valiantceo.com/famous-entrepreneurs/

Using a Google Doc, answer the following questions from Module Two: Entrepreneurship and You. Turn in here. Answers will be graded for correctness. (If you have already finished the module, feel free to relook at it to make sure that your answers are correct!)


1.      
What is an entrepreneur?
What does entrepreneurial mean?


2.       What
is economics?



3.      
As the world’s population grows, what happens to
the demand for entrepreneurs?



4.      
Explain the difference between entrepreneurs and
employees.
5.      
What is a risk?
6.      
What is a business plan?


7.       What are assets?

8.      
How often do you revise your
business plan?

9.      
How does having a business plan relate to risk? 

10.    Discuss the pros and cons of entrepreneurship. (You need at least 3 on each side.)
11.    Who is your entrepreneurial match? Do you agree or disagree with this answer. 
12.    List three characteristics of successful entrepreneurs.
13.    While being an entrepreneur can be the right career choice for many, some may not feel
that starting a business is for them. What is the best reason to study entrepreneurship?
14.    What is the main difference between a personal characteristic and a skill?
15.    What role do entrepreneurs play in economics?

Take the Quiz for module two, being careful to make sure that you mark the correct answers. Your grade will be recorded in the gradebook. You may retake it as many times as you want by the end of the day today. Comment your final grade below.

Using a Google Doc, answer the following questions from Module One: Building a Budget and
Saving Startup Capital. Turn in here. Answers will be graded for correctness. (If you have already finished the module, feel free to relook at it to make sure that your answers are correct!)


•1. List an example of a service and a
good.


•2. Mrs. Roberts purchases diapers from
Target, who buys them in bulk from Huggies. Who is the supplier? Purchaser?


•3. What is your greatest tangible asset? Explain your reasoning. 
•4. When is a budget considered to be balanced?
•5. What happens if you spend money on things you want before the things you need?

What is the quiz over?

Your Reading Guide
All Streams
Sheets from your Folder

List 10 fixed and 10 variable expenses for a business. Submit via Google Doc.

Movie Theater, Hair Dresser, Bicycle Repair Shop, Car Wash, Coffee Shop, Waffle House, Gas Station, Water Park, Restaurant, etc

Today we will make a tab to go on a certain page in your journal to begin our vocabulary creation. Watch the video below to see how you can make your own tab using a post-it. It doesn't matter how you make your tab, just that you do it.


Mark this complete when you make your tab.

This assignment will follow our vocabulary introduction on the stream. You will attempt the problems on your own and then we will discuss/work out as a class. It is a good idea to show your work. You can use a JamBoard if needed.

Please submit JamBoard

1.1    
The Importance of Marketing (pg 12 – pg 15):


1.  
How does marketing affect the economy? Marketing
generates competition which, increases demand, creates new and improved
products, and lowers prices.


2.  
What does competition force businesses to do? Competition
forces businesses to be efficient and responsive to customers with new products
and lower prices.


3.  
TRUE: In a competitive marketplace, businesses try to create new or
improved products at lower prices than their competitors.


4.  
How does a
competitive
marketplace result in the creation of new and improved products? Businesses are forced to come up with new ideas and products
so that consumers come to them to satisfy their needs and wants.


5.  
TRUE: Marketing activities increase demand, which helps to lower prices.


6.  
Explain what happens to the cost of a product when demand is high using
fixed costs in your answer.


When demand is
high, manufacturers can produce items at a larger quantity. This reduces the
unit cost per item. They can be sold for more profit, but at a lower cost.


7.  
List the three economic benefits of marketing. THIS
IS ON YOUR GRAPHIC ORGANIZER


8.  
What is utility? The attributes of goods or
services that make customers happy and fills needs and wants.


9.  
Describe how form utility is not explicitly related to marketing. Form utility is not directly related to marketing because in
marketing, you don’t make the products.


10.  Create a graphic organizer
that highlights the five forms of utility in MS Word. Define each of them and
list an example in relationship to marketing. THIS IS
AN ACTIVATOR


11.          
In a business to business transaction, the seller offers the buyer a 2%
discount for paying a bill early. If the buyer takes advantage of this offer,
how much would be discounted on a $12,000 invoice? $240
($12000 x .98 = $11,760.)

1.      You purchase a set of headphones from Amazon.com. They are taxed at 7% and cost $19.99. Shipping is $3.49. How much
did you pay for the headphones total?


2.      Your family buys you a truck for graduation. It is custom made and is being delivered from Miami. The truck costs $42,999.00
and has a delivery fee of $250.00. Automobile sales in Florida are taxed at 8%.
What is the total cost of the truck?


3.      You order a jacket offline for $129.99. Thejacket is taxed at 7% and costs 5.99 to ship. What is your total cost of the purchase?


4.      You get a haircut and it cost $25. You alsopurchase a comb at the price of $4.99. Goods are taxed at 8%. What is your
total cost for your purchase?

Grab a textbook off the cart at the front of the classroom. Take out a sheet of paper and something to write with. Follow this reading guide, the page numbers listed, and read/answer the questions. This will be a handwritten assignment. 


You must answer each question using a complete sentence.

I have completed the Goal Sheet handout and turned it in to the correct class tray.

Under the people tab, complete your its not what you know, but who you know sheet with all of your classmates names.

If I have a smartphone, I have downloaded Google Drive as an app to use for classroom success.

1- Name
2- But I go by......
3- Where You are From
4- Fun Fact #1  (Outside of the Box)
5- Fun Fact #2 (Outside of the Box)


MUSIC: If the song needs a clean version..... it's not the best choice for a professional introduction. (10 points)

Written Communication is a big part of employability skills. Please send me an email (from your school account) that summarizes what you told others about yourself in your Tik Tok Video today. This is a pretest for sending a professional email. Once you send, print a copy of the email and turn it in to the tray.


My Email: [email protected]

I have completed the About Me Sheet given to me by ARob and turned it in to the appropriate tray.

Please turn in your cover folder here.