Fashion Merchandising

Homework:

Opening

(I Do)

Standards

MKT-FMRE-6

Analyze the impact of marketing information management as it relates to the fashion industry.

Learning Target(s) related to the standard(s)

6.1 Explain the importance of marketing information management to the fashion industry.

6.2 Explain the role of ethics in marketing information management.

6.3 Describe the use of technology in the marketing information management function.

6.4 Compare and contrast the different methods of conducting research.

6.5 Explain the role of marketing segmentation on target marketing in the fashion industry.

6.6 Describe options businesses use to obtain marketing-research data (e.g., primary and secondary research).

6.7 Explain characteristics of effective data-collection instruments.

6.8 Explain techniques for processing marketing data.

6.9 Describe the relationship between marketing research and product development.

6.10 Conduct a marketing research project for a sector or company in the fashion industry and interpret the results.

Success Criteria

Introduction/Connection/Direct Instruction

News Article: On your phone

Design Scene: Why Marketing Is important

Work Period

(We Do, You Do)

Guided Practice

Collaborative Practice

Independent Practice

Why do fashion companies need to do marketing Research?  DesignScene Magazine.  List 5 Facts

List 10 reasons for research

Project: Class Project:  School T-shirt

Observations

One - two question verbal 

Survey Development

Data Analysis  

Design 

Survey results

Designs 

Survey 

Differentiation

Length of Time

Formative/Summative Assessments

(We Check)

Assessment Uses/Strategies

Project Results 

Closing

(We Check)

Summarize/Share

Schoolwide Instructional Focus

Literacy (Reading and Writing)