- Fashion Merchandising
- 10/27/2021, 8:00 AM – 9:00 AM
Glynn Academy Daily Agenda for Instruction
Date Marketing Research – (Unit plan in Progress)
Analyze the impact of marketing information management as it relates to the fashion industry.
Learning Target(s) related to the standard(s)
6.1 Explain the importance of marketing information management to the fashion industry.
6.2 Explain the role of ethics in marketing information management.
6.3 Describe the use of technology in the marketing information management function.
6.4 Compare and contrast the different methods of conducting research.
6.5 Explain the role of marketing segmentation on target marketing in the fashion industry.
6.6 Describe options businesses use to obtain marketing-research data (e.g., primary and secondary research).
6.7 Explain characteristics of effective data-collection instruments.
6.8 Explain techniques for processing marketing data.
6.9 Describe the relationship between marketing research and product development.
6.10 Conduct a marketing research project for a sector or company in the fashion industry and interpret the results.
News Article: On your phone
Design Scene: Why Marketing Is important
(We Do, You Do)
Why do fashion companies need to do marketing Research? DesignScene Magazine. List 5 Facts
List 10 reasons for research
Project: Class Project: School T-shirt
One - two question verbal
Length of Time
Schoolwide Instructional Focus
Literacy (Reading and Writing)